3D Shmee Deee...


I'm reading one these trade magazines I get, because I'm like a really important Multimedia Professional and stuff right, and an article in this periodical is bemoaning the dropping stock prices of companies that provide 3D for movies and the poor sales for 3D TV's and the like. They observe that for the latest 3D movies, like Pirates 4 or Thor, that 60% percent of audiences opted for the regular old 2D version as opposed to the 3D versions. They theorize that because of the economy, maybe the public just isn't willing to pony up an extra 3 or 4 bucks for the 3D premium. Maybe. Or maybe the 3D in these movie suck. I'm no market researcher, but I think that's your answer Mr. Stock Analyst.

Now I didn't say the movies suck, though some surely do, but the 3D in these movies suck. Out of the fifteen or so movies I've seen in 3D, three of them have had decent 3D. 'Avatar', 'Beowulf' and 'Resident Evil: Afterlife'. That's about it. That leaves another dozen or so that suck. Off the top of my head... 'The Last Airbender', terrible movie... and I remember the credits being in 3D. 'Clash of the Titans'... terrible movie, awesome 3D credits and little else. Thor... good movie, crap 3D. I think I've put the rest out of my head because I can't remember them. Except 'Hoodwinked 2' in which the 3D sucked so bad I just took my glasses off and watched the movie regular like, and only to put the glasses back on when the screen got blurry and stuff.

Thus when the opportunity presents itself, I always opt for 2D. Conan, Fright Night, Toy Story, Tron, Narnia, the Green Hornet, Kung Fu Panda, the Green Lantern, Rio, Priest, Drive Angry... all seen in 2D and I'm pretty sure I didn't miss anything watching them in 2D outside of wearing a second pair of glasses on top of the ones I already have to wear.

It might be a little too late, but I'd be looking to move that 3D stock from your portfolio if I were you.

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